Corporate Sponsors (And Olympic Deals)

Tube Station

The corporate sponsors were inescapable during the Games.

Tube Station

Coca Cola, anyone?

Not just in advertising, but in advertising for advertising — the LOCOG made sure you knew who was paying for all the pink around the city.

Posters

All your sponsors gathered in one place!

Continue reading

Advertisements

Exploring the London 2012 National Hospitality Houses

This is an expanded version of an article previously posted and written for PDiN Monitor as part of the University of Southern California’s Center on Public Diplomacy. See the previous version here.

The London 2012 Olympics—what an exciting place to be! Kia and I were able to experience this first hand. We found that some of the most intriguing settings were the National Hospitality Houses scattered throughout the city.

The National Hospitality Houses (NHHs) were pubs, museums, historic buildings, and parks that national Olympic committees rented for the duration of the games to …what? Well, the problem with describing all these houses is that they all had different purposes. Some, such as the USA hospitality house, were not open to the public. Continue reading