The corporate sponsors were inescapable during the Games.
Not just in advertising, but in advertising for advertising — the LOCOG made sure you knew who was paying for all the pink around the city.
Posters were not the only methods by which corporate sponsors invaded London; the people working for them were always clearly visible.
Corporate sponsors also took advantage of their metropolitan environment with such tie-ins to Coca Cola’s “Move to the Beat” campaign as the “Beat Bus.”
I also came across a line of schoolchildren walking on a McDonald’s-sponsored “Mascotathon” through Hyde Park.
Finally, both the Olympic Park and the Hyde Park viewing centers had individual corporate elements such as the biggest McDonald’s in the world and a Cadbury bouncy castle, respectively.
However, an unintended element of the Games was the way London businesses took advantage of the situation by making allusions to the event. Getty Images was the main provider of images for news sites, so their office in Camden (I believe) was covered in Olympic “moments.”
A hotel hosting athletes from Slovenia bragged about their guests.
Olympic special deals were also the norm. The same hotel had this deal:
There were also region-specific Olympic deals:
I don’t think this next one was technically allowed, but it is the most relevant!
Finally, several bars invited patrons for Olympic viewing parties and drinking games.
Finally, the most creative use of the rings (without actually using the rings):