Both the British broadcaster BBC and the official American broadcaster NBC released their trailers for Olympics Coverage this past week.
The BBC went with the sweet electric voice of Ellie Goulding and a girl in gold going to a rooftop party for the Olympics Opening Ceremony:
I can understand them wanting to fit with the LOCOG’s idea of branding London and the UK in a new light. But I also love the fact that the girl gets dressed up to watch the opening ceremonies in real life as opposed to a TV. I mean…this is a TV commercial for primarily a sports event. But because the BBC is a public service broadcaster, the commercial is about getting the public excited that the Olympics are in their town.
NBC went with cheering, yelling, and Michael Phelps (also Ryan Lochte as a possible usurper!):